Premium Digital Audio & Podcast Marketplace

Digital Audio

Unlock the power of digital audio to immerse and engage listeners.

Entravision Africa brings the world’s most sophisticated programmatic audio marketplace to South African advertisers looking to make use of this powerful channel. Industry-leading digital audio advertising solutions for industry-leading brands and publishers.

Top brands leverage our digital audio advertising solutions to reach local and global audiences across a wide array of formats, including Livestream, On-Demand and Podcast.

Mobile First | Brand Safe | Effective

Standard Bank Audio Advert Example

WHY DIGITAL AUDIO?

Brand Safe Environments

1:1 Brand To Listener

Brand Safe Publisher

Listener Level Targeting

Minimal Ad Blocking

View Success Stories

Our Premium Publisher Programmatic
Audio Marketplace includes:

Primedia Broadcasting is the home of premium media platforms 947, 702, Kfm 94.5 and CapeTalk as well as the award-winning national news brand Eyewitness News. With such a powerful portfolio of assets, Entravision Africa is able to meaningfully connect advertisers with a diverse range of South Africans across more platforms, more often.

Demand Side Platform Integrations

BOOK AN AUDIO CAMPAIGN

Appreciate the Difference Between
Audio Ads and Radio

For advertisers, there are three main benefits to advertising on an audio streaming platform: a) Audio ads have been shown to be more effective than traditional radio advertisements. Various case studies have found that audio ads supplied into listener’s curated podcast or music playlist increased information retention and ad recall, b) Even though scriptwriting and voice over casting are essential elements of both audio ads and radio commercials, other elements are different. For instance, when you create an audio ad, the listener may not be in your geographic region, so you’ll have to consider a broader audience, c) Furthermore, the listener is much more mobile. Traditional radio tends to reach people in the car, at home, or at work. However, when it comes to online radio, listeners could be anywhere, as long as they have a connected device.

For advertisers, there are three main benefits to advertising on an audio streaming platform:

a) Audio ads have been shown to be more effective than traditional radio advertisements. Various case studies have found that audio ads supplied into listener’s curated podcast or music playlist increased information retention and ad recall

b) Even though scriptwriting and voice over casting are essential elements of both audio ads and radio commercials, other elements are different. For instance, when you create an audio ad, the listener may not be in your geographic region, so you’ll have to consider a broader audience

c) Furthermore, the listener is much more mobile. Traditional radio tends to reach people in the car, at home, or at work. However, when it comes to online radio, listeners could be anywhere, as long as they have a connected device.