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365 STUDIO

AUDIO

Premium Digital Audio & Podcast Marketplace

Digital Audio

Unlock the power of digital audio to immerse and engage listeners.

365 Digital brings the world’s most sophisticated programmatic audio marketplace to South African advertisers looking to make use of this powerful channel. Industry-leading digital audio advertising solutions for industry-leading brands and publishers.

Top brands leverage our digital audio advertising solutions to reach local and global audiences across a wide array of formats, including Livestream, On-Demand and Podcast.

Mobile First | Brand Safe | Effective

Standard Bank Audio Advert Example

WHY DIGITAL AUDIO?

Reach Your Consumer

Tell Your Brand Story
on Boomplay....

Empowering the African music ecosystem to unlock its full potential.

Boomplay gives users access to unlimited African & international music, videos & buzz. Discover new music and artists, stay updated with trending releases from professionally curated playlists & allow users to follow other music lovers to know what they are listening to. 

Boomplay provides high performing advertising solutions for you to deliver messages and target audiences especially music lovers and the younger generation. Boomplay Ads can help you drive sales at the store, maximize your website traffic and increase downloads for your app. Your brand story will be exposed to millions of daily active users and each one is a potential customer for you.

With the most effective native advertising placements, CPM based buying models, Boomplay Ads can give you concentrated, valuable and exclusive brand exposure.

Diverse Audio Ad Formats: Boomplay In-app environment ensures a high-quality ad experience that includes audio, video and display with industry-leading viewability and ad experiences with measured success.

Access a highly targeted audience anywhere and everywhere: Boomplay’s sophisticated targeting capabilities helps brands target specific audiences anywhere and everywhere. Target Boomplay users by Age, Gender, Music Genre & Playlist.

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Our Premium Publisher Programmatic
Audio Marketplace includes:

Primedia Broadcasting is the home of premium media platforms 947, 702, Kfm 94.5 and CapeTalk as well as award-winning national news brand Eyewitness News. With such a powerful portfolio of assets, Entravision 365 Digital is able to meaningfully connect advertisers with a diverse range of South Africans across more platforms, more often.

Demand Side Platform Integrations

Appreciate the Difference Between
Audio Ads and Radio

For advertisers, there are three main benefits to advertising on an audio streaming platform: a) Audio ads have been shown to be more effective than traditional radio advertisements. Various case studies have found that audio ads supplied into listener’s curated podcast or music playlist increased information retention and ad recall, b) Even though scriptwriting and voice over casting are essential elements of both audio ads and radio commercials, other elements are different. For instance, when you create an audio ad, the listener may not be in your geographic region, so you’ll have to consider a broader audience, c) Furthermore, the listener is much more mobile. Traditional radio tends to reach people in the car, at home, or at work. However, when it comes to online radio, listeners could be anywhere, as long as they have a connected device.

For advertisers, there are three main benefits to advertising on an audio streaming platform:

a) Audio ads have been shown to be more effective than traditional radio advertisements. Various case studies have found that audio ads supplied into listener’s curated podcast or music playlist increased information retention and ad recall

b) Even though scriptwriting and voice over casting are essential elements of both audio ads and radio commercials, other elements are different. For instance, when you create an audio ad, the listener may not be in your geographic region, so you’ll have to consider a broader audience

c) Furthermore, the listener is much more mobile. Traditional radio tends to reach people in the car, at home, or at work. However, when it comes to online radio, listeners could be anywhere, as long as they have a connected device.

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