:: TELKOM GAMING CASE STUDY::
Blended in-Game Banners
Solves Business Challenges for TELKOM
Challenge
Our client, Telkom Mobile, needed to create product awareness of their 10th Birthday Monate Bundles for their Postpaid FreeMe customers.
To do this, they needed to cut through the noise and reach their audience in an innovative way.
Goal
Introduce Telkom Mobile to a new advertising medium and demonstrate the value of in-game and its ease-of-use in a cost-effective manner. In-game ad campaign will aim to bolster brand awareness, ultimately leading to a sales increase.
Solution
Expose gamers age 18+ to viewable branded content in a user-positive context. Utilise select 3rd-party tech partners to ensure maximum brand safety and ad viewability.
Game Verticals: casual, simulation, sports and racing games.
Platforms: Mobile, PC and X-box
Execution
Using our advanced technology and targeting capabilities, Telkom ZA were able to deliver programmatic ads that align with player’s interests by exploiting the extensive targeting options available while remaining compliant with all data privacy regulations.
We comply with existing IAB standards and are audited by Moat.
Results
- Telkom reached – 367,998 unique users
- 383 348 Highly viewable ads served in 14 Days
- Games: 56 Titles
- Game Verticals: casual, simulation, sports and racing games.
- Viewability: 94,32% (80% considered excellent)
- Visibility: 6.23% (IAB requires 0.5% to serve an impression)
Results and Metrics
%
Average Viewability
Industry Benchmarks
> IAB requires 50% to serve an impression
> Above 80% is considered excellent
%
Average Ad Visibility
Industry Benchmarks
> IAB requires 0.5% to serve an impression
> 5% or above is considered excellent.
Conclusion
By using in-gaming solutions, matched with the correct targeting and optimisation, Telkom Mobile reached their audience in a relaxed and fun gaming environment.
